
On what should have been a perfectly uneventful Saturday in Birmingham, Malcolm and his family set out for a gentle pootle around town, hoping for nothing more dramatic than a slightly overpriced ice cream and a parking space within a three‑mile radius. Instead, they stumble into a scene so bizarre it makes the Bullring on Boxing Day look civilised.
Without warning, the streets are overrun by a stampede of Michael Jackson superfans — the sort who treat forum arguments like Olympic sport and can recite every courtroom transcript from memory. Armed with glittery placards, homemade halos, and an alarming confidence in their own research skills, they chant their sacred mantra: “Facts Don’t Lie, People Do,” as if it’s going to part the traffic like the Red Sea.
The city empties faster than a pub at last orders. Police helicopters circle overhead, shining spotlights on clusters of stans who scatter like startled pigeons, except significantly louder and far more determined to convert passers‑by. Motorcycle officers attempt to restore order but mostly end up skidding about like they’re auditioning for a budget remake of CHiPs.
Sirens wail, alarms screech, and somewhere in the distance a confused resident shouts, “It’s only a pop star, calm down!” before being drowned out by a chorus of “HE WAS VINDICATED!” Thick smoke rises from a nearby building — not from fire, but from an overworked smoke machine brought by a particularly enthusiastic fan who insists it’s “for ambience.”
What began as a minor disturbance escalates into full‑blown cultural contagion. Perfectly ordinary people are transformed into wide‑eyed disciples, clutching YouTube links like sacred scrolls and insisting that Malcolm “just watch this one documentary — it explains EVERYTHING.” Their mission is simple and terrifying: convert the entire population into unquestioning, moonwalk‑ready defenders of their chosen deity.
In this comedic, slightly-too-real look at fandom gone feral, Malcolm and his family must navigate a city overtaken by devotion, delusion, and dangerously high levels of sequins. Will they escape with their sanity intact, or will they too succumb to the glitter‑soaked gospel of the Cult of Celebrity?
Release date
26 May, 2022 (Worldwide).
Budget
£1.53p and a tube of Pringles (estimated).
Runtime
One minute and 57 seconds.
Filming locations
Acocks Green, Birmingham, West Midlands, England, UK.